Creative Direction / Design
Over the past 22+ years, I’ve worked conceptually & very much hands on in the digital space on many types of projects, spanning websites, video direction and physical digital experiences of all kinds; ie healthcare, financial, fashion, e-commerce. As well as Industrial design focusing on interface design for a wide array of medical products, including artificial hearts, couch assist machines, brain pressure measuring monitors, et al.
This is a small sampling, if you would like to see more or meet in person, please reach out to me via email.
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Mopar is a parts and accessories brand under the Chrysler group. They have a few properties: Mopar.com and the mopar owners center. We created an experience that could combine the two as well as stand on their own. The ask was to bring in an e-commerce experience design to help leverage sales.
• Oversaw all design, partnered with Strategy and UX to ensure consistency and align to business goals and objectives
Mopar is a parts and accessories brand under the Chrysler group. They have a few properties: Mopar.com and the mopar owners center. We created an experience that could combine the two as well as stand on their own. The ask was to bring in an e-commerce experience design to help leverage sales.
• Oversaw all design, partnered with Strategy and UX to ensure consistency and align to business goals and objectives
Our challenge was to promote commercial vehicles across Chrysler’s 5 brands: Ram, Dodge, Jeep, Chrysler and Fiat. To drive customers to dealerships, we decided to bring the world of work to life, through rich content, real life stories, and clean, beautiful brand. Samples: Yellow Dog | Rocha | Boggy Creek Farms
Lane Bryant is one of five brands under the holding company, Ascena. Sapient was challenged with redesigning an e-commerce experience for 4 of the brands. The Boston office took on 2 brands, Catherines and Lane Bryant. I oversaw an amazing team to bring these to life. Lane Bryant was the premier brand of the 4. They
were in the middle of re-branding with an agency in NYC. We partnered with them to make Lane Bryant to stand out as a cutting edge, forward thinking, technology savvy fashion brand. Especially for the Plus sized world.
Lane Bryant also has an intimates line, Cacique. Caters to women of every shape and size. Problem solving for ease of shopping across bra sizes ranging from a 32 AA to a 42H can be challenging. We worked through many workshops and meetings to get to where we thought the page worked best, to have people find their size add to cart all while enjoying their shopping experience.
Our organizing idea was bringing simplicity, bringing focus and clarity, speed to value. How do we pare the site down and provide an experiences that’s engaging and digestible for the end user? We did a lot of hands-on client partnering to ensure crucial areas had the right information to satisfy all business needs.
Engineers are sifting through a sea of parts and chips at all times. We help deliver what they need at their fingertips, with personalization through saved searched, order history, updates and resources.
Challenge: Finding a hospital that is right for you is hard enough, finding a speciality one is harder. Clear the clutter and allow people to engage with a quick quiz to see if they are a match. This quiz uses logic and data that is readily available to all potential patients, but simplifies it in a digestible manner while streamlining it to your specific need.
John Hancock joined the ETF race and launched a fully responsive, data driven educational website.
Challenge: Position Aquent as a creative staffing powerhouse in both markets by leveraging creative concepts capable of speaking to A500 companies and talent, effectively reaching both markets in a stronger, more impactful way that both builds the Aquent brand, and differentiates it from its competitors consistently across all consumer touch points.