Project Overview A Flagship Return for the Cybersecurity Community: The industry’s leading event reemerged in person, reconnecting experts and innovators face-to-face.
Black Hat, held in Las Vegas, is one of the top global cybersecurity events.
Rapid7 made a major impact with a bold 'Summer Camp' themed activation.
The campaign blended nostalgic visuals with interactive tech and physical engagement.
Key Challenges
Drive engagement and awareness among cybersecurity professionals
Establish Rapid7 as a thought leader in security
Deliver memorable, interactive experiences and close deals
Reconnecting. Reinventing. Rapid7, In Real Life. The activation successfully brought the brand to life in an authentic, high-energy way that resonated across audiences. With significant booth traffic, strong social media engagement, and clear differentiation from competitors, Rapid7’s presence at Black Hat 2022 reinforced its position as an innovative leader in cybersecurity. The campaign’s integrated strategy—blending digital storytelling with on-site experiences—delivered above-average engagement and set a new benchmark for future brand activations. Case Study
